What makes Intel success?

Notice:

1. Please refer the original case description and analysis in the "Vault Guide to the Case Interview, p 89".
2. All right reserved by Joe Hao.

Situation

This would happen to a person with high-tech background with big possibility. Interviewer want to evaluate your understanding of such area and the ability of analyzing in broad view.

Brain Storm

To analyze a company in broad strategic terms, fully understanding the feature of its industry is necessary. Intel blongs to the hihg tech industry. Formally, high tech (from wiki) is defined as the technology that is at the cutting edge—the most advanced technology currently available. But I prefer to regard high tech is the area which charicterizes itself by consistently changing new technology.

SWOT would be a appropriate tool for this case.

Analysis

I do think the analysis on "Vault Guide to the Case Interview" is good enough for this case. I summarize as follows:

1. Strengths -> Opportunities:
* Stay abreast of technology chages, keep R&D headstart.
Have the primary core competency of its area.
* Successfully brand its products -> Enhance the size of marketing; Cross-promotion by its parterner and customers.
* Majority percent of market -> Economies of scale: cost ad

2. Weaknesses -> Threats
*Taking the advantages of reducing cost, relized by simply copying Intel's products, Intel's competitors are well-equipped to compete in price sensive, lower-end markets. One terrible thing for Intel is, the major source of growth in microchip market lower-end, price sensive market.